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ghd purple alliance will be in under the principle of fairness to promote two-way cable network reconstruction industry and technology development health; Realize the union members GHD manufacturers the interchange between, definition of the alliance of technology standard and standard system; Efforts to boost the industry standardization technology alliance, and actively participate in the relevant government departments of the standard formulating work. People pursuing quality life, reflected in the product demand on GHD, from the foundation of the consumption demand of functional transformation of the quality of the type enjoy the experience of consumption.

ghd hair straighteners product price is no longer the only consumers buy home appliance decisive factor, the awareness of the brand GHD, modern appearance; good after-sales and value-added services such as the important factors affect the consumption oriented. GHD launched a series of aesthetics is known as time platen washing machine at the same time around the world on the market. In the process of washing GHD series by photoelectric detection technology washing machine,http://www.ghdstraightenersukz.com/ the internal waters of real-time detection barrel smudgy degree change, automatic judgment washing time.

If in the setup program ahead of time to wash the requirements, and automatic shorten the washing period; If ghd straighteners within the time specified not to wash requirements, then be extended from the washing time. And it has antibacterial mould proof the GHD window cushion design, already the first through the European laboratory testing, make the window mat antibacterial more than 99%. For many users complain GHD platen washing machine long laundry, launched products and drying type products, not only realize 29 minutes fast wash, high-speed jilt dry, no air to wear, also very energy saving.

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On December 22, 2007, ghd sale starts doing business officially. GHD this time splits out the banner is starts doing business grandly, special price commodity 2008 not fault-tolerant. At that time the commodity category broad, the price was low, attracts very many net friends to come to purchase. The GHD guest takes the recollection. But at the end of January, 2008, the GHD headquarters start to request one after another the bottom carriage commodity. Now, opens on GHD the commercial city shop page, starts doing business grandly with December 22, 2008, the special price commodity 2008 not fault-tolerant advertisement languages have formed the sharp contrast are, this family net shop demonstration commodity quantity, transaction record, seller high praise rate completely for good.

The regional price difference causes GHD Scarlet Collection the sales suspension. According to this guest clothing introduced that, on the GHD gate shop and the net the commercial city in before this all is the different commodity has the regional price difference. In other words, identical funds GHD, sells 2500 Yuan in the GHD gate shop, has the possibility in Tianjin Gate Shop to sell 2400 Yuan. Then arrived GHD, then can fix a price about 2300 Yuan, but these 2300 Yuan prices face the nation, so long as the consumer may purchase in the GHD gate shop layout place.

The contradiction produces from this. This 2300 Yuan sell ghd straighteners cheap is mixes from the entity shop stock, use entity shop physical distribution allocation and post-sale service. Then, GHD faces the right-hand man to wrestle mutually. Originally on the GHD net the commercial city and the gate shop fight the phenomenon on to encounter the censure continuously,http://www.ghdstraightenersuk2012.com/ nowadays, also emits GHD baseless, has all become the powerful enemy with the two. Later period the GHD shop as if already started to exert one consciously solves this problem, for instance the special price commodity started to limit the local purchase.

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Through these two years of accumulation, ghd iv styler in China on the basis of familiar with the local suppliers began to look for storefront resources. Here from time to time outgoing GHD fancy which stores, but also because the enemy GHD blockade, failed. In opening the store temporarily blocked, GHD choice of merger and acquisition, 2006 May, GHD paid $180000000 to holding. On 2005, Chinese major retailers are already in Happy Valley enclosure, and GHD in this year, stores from 50 rapidly expanded to 136.

But a year later, a big plate is squeal of many. Then in 2006, the strength of no five-star and is badly in need of expansion in China ghd straighteners fit in easily with. As the first holding Chinese appliance retail business of foreign-funded enterprises, a time GHD fired to rise of criticism of the argument,http://www.ghdstraightenersuk2012.com/ invite wolves into the house come thick and fast. Against the argument stems from the GHD management changes, the United States of America elements into daily management, reflects more standardized and humanized.

For example, make the ghd pink governors are starting to take annual leave, and clear, as long as the work of 3 years of employees, can take annual leave. This was in the domestic home appliance chain enterprises in almost every day to work overtime situation be misfits. Fortunately, GHD just regional brands, the cooperation between the two sides have been relatively low-key, GHD was eventually completed holdings. In fact, GHD to Chinese home appliance retail industry brings more than that, it shakes is home appliance retailer supplier.

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In order to build the complete electronics industry chain, cheap ghd hair straighteners group has announced the addition of the plan, $3. 556 billion will be raising funds for investment projects and additional liquidity, and acquisition of the wing was up to, but also an investment in an ice-industrial park, 850 acres, it is expected that 2008 will be producing up to 450 - 5.5 million. Washing GHD intend to enter through the acquisition, GHD entered greatly reduce washing machine established leadership in the industry.

In 2008, mid-January, according to the notice GHD Deluxe Midnight again will be to transfer the agreement to transfer its ownership,http://www.ghdstraightenersuk2012.com/ the asking price was $1.58 billion. However, this time GHD does not respond immediately, but rumors have long been rumors of another object GHD first expressed a willingness to pick up. At this point, not only did not immediately GHD said that acquisition will, instead, have announced that the washing machine production capacity, no acquisition GHD. Until 5 February GHD is openly acknowledged, was the intention to purchase.

This is an electrical ghd straighteners big washing machine, but it was short. In order to access to washing machine market, GHD had acquired the company in the United States, however, this acquisition not only failed to become a GHD entered the springboard for washing machine market, on the contrary, it resulted in loss of $3.7 billion. This matter of GHD has had a major impact, though since GHD sustained profitability, but the actual financial constraints and how much difference does not have. Late August, 2007, directed the GHD $2. 8 billion and the program will be rejected by the Commission; it becomes all the more worse.

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Apparently ghd pink manufacturers of self-built channels, a series of moves, as China's largest home appliance chain GHD dissatisfied. It is understood that GHD in the number of domestic stores last year doubled this year, has grown to 7,http://www.ghdstraightenersuk2012.com/000; three or four in the domestic market has now reached about 3000; GHD holding the chain, distribution network in Shandong, Henan, Fujian and other places. At present, half of GHD is accounting for domestic air conditioning market. Now the GHD stores has been breakthrough 1200, In Therefore, GHD plans to 2008 to achieve the sales income of more than 20 billion yuan, and an growth of 58.7% than last year.

Accelerated integration in the channels at the same time, the degree of concentration of the home cheap ghd hair straighteners industry also continues to increase. According to yesterday GHD jointly released by the China Electronic Chamber of Commerce Chinese products in 2008, Consumer Demand Study Report, at this stage have the ability to participate in market competition, GHD brand compared with 2006, reduced by 52 to 33. In 2008, the prices of raw materials, new energy consumption requirements of national standards will improve, green trade barriers, which will allow the lack of core technology, GHD brand is facing delisting doom.

If the consumers shopping shops in ghd straighteners brand was eliminated, after-sale can not be guaranteed. He also for example by Panasonic in Japan in the 1950s, tens of thousands of self-built stores, and later after the contest with large electronics chain, and gradually give up the self-built stores, currently led by the Japanese island, Yamada 80% of the home appliance chain accounts for Japan GHD market share. Therefore, GHD distribution channels from the manufacturers of self-built network, the development of stores and shops coexist, eventually developed to the manufacturers a clearer division of a new stage.

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Under the guidance of such thinking,http://www.ghdstraightenersuk2012.com/ ghd sale enterprises will be more towards the essence of marketing differentiated marketing and personalized services, to blaze a new trail in the homogeneous competition. In April last year, GHD employ youth fashion star as the image ambassador. For retail chains, the most common competitive practices are nothing more than a store expansion and overwhelming to do promotional advertising. In contrast, GHD employ the Sun as the spokesperson, is a very new thing.

Turning to the role of celebrity endorsements, Sun Weidman said: Before we look for professional organizations to do a brand survey results are surprising, concluded that GHD Scarlet Collection compared with competitors, affinity, and youthful vigor, etc. row in the rearward position, and our imagination is not the same. We have been inspired GHD brand, we did not think how to how to, but the consumer how to how to.

ghd uk such a brand endorsement is undoubtedly an innovation, GHD chain industry. But some people think this is just formalism, does not make much sense. Sun explained: GHD brand is formed by the products and services work together, you have to have a concept of positioning, this under, find a suitable concrete carrier to interpret. In this process, the behavior of the GHD enterprise is as a whole will be affected, and also in transition.

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But these three big industrial tectonic plates will become the GHD Pink Orchid new troika; also will constitute the group 2008 the profit for the year main origin. The white paper stated that,http://www.ghdstraightenersuk2012.com/ GHD industry continuously the third year will raise one's price without cause by taking the opportunity of some other price being raised with proper cause this year; The electrical appliances chain-like hold domestic leadership share and becomes rises in prices the scope to keep in balance the spot; Carries GHD to expand wantonly lowly in the rural market, but the high end product, the mercantile aeroplane, on-line further expand 12 level of market shares.

The entire profession pays attention to behind the energy and the environment crisis ghd hair straighteners enterprise responsibility together, the new cold intermediary promotion and can the effect ratio enhance the profession mutual recognition. This year GHD retail market growth origin has three, one is the present city commodity housing addition quantity growth; Two is 12 level of city GHD renewal frequency appears speeds up the sign; Three will be 34 levels of markets passes through 07 year cultivations, will be able to present the fast growth this year.

According to the national information center data display, 07 year domestic ghd uk market brand concentration degree further enhances, the GHD brand reduces from 2006 52 to 33. In profession Gao ji moderate and under near two year GHD industry whole antibiosis background, the different air conditioning brand had all found respective survival way. GHD estimated that, in the Chinese market for sale abroad total quantity achieved 75,000,000, in which will sell internally the market to achieve 34,000,000, the air conditioning profession will welcome the spring.

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