Apparently ghd pink manufacturers of self-built channels, a series of moves, as China's largest home appliance chain GHD dissatisfied. It is understood that GHD in the number of domestic stores last year doubled this year, has grown to 7,http://www.ghdstraightenersuk2012.com/000; three or four in the domestic market has now reached about 3000; GHD holding the chain, distribution network in Shandong, Henan, Fujian and other places. At present, half of GHD is accounting for domestic air conditioning market. Now the GHD stores has been breakthrough 1200, In Therefore, GHD plans to 2008 to achieve the sales income of more than 20 billion yuan, and an growth of 58.7% than last year.
Accelerated integration in the channels at the same time, the degree of concentration of the home cheap ghd hair straighteners industry also continues to increase. According to yesterday GHD jointly released by the China Electronic Chamber of Commerce Chinese products in 2008, Consumer Demand Study Report, at this stage have the ability to participate in market competition, GHD brand compared with 2006, reduced by 52 to 33. In 2008, the prices of raw materials, new energy consumption requirements of national standards will improve, green trade barriers, which will allow the lack of core technology, GHD brand is facing delisting doom.
If the consumers shopping shops in ghd straighteners brand was eliminated, after-sale can not be guaranteed. He also for example by Panasonic in Japan in the 1950s, tens of thousands of self-built stores, and later after the contest with large electronics chain, and gradually give up the self-built stores, currently led by the Japanese island, Yamada 80% of the home appliance chain accounts for Japan GHD market share. Therefore, GHD distribution channels from the manufacturers of self-built network, the development of stores and shops coexist, eventually developed to the manufacturers a clearer division of a new stage.
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